01
List your product
Get your SKU into the machine planogram — sold alongside the core range, with your pack shot, price and category placement.
- New listings & seasonal rotations
- Promotional pricing support
- Live sales reporting per SKU
Bright.BlueManchester Airport Group · Partner deck
Extend your store
to the terminal floor.
A simple story for MAG retail partners: reach passengers where they already shop — on Bright.Blue machines across Manchester, Stansted and East Midlands.
99
Connected machines
MAG
Airport estate
PoP
Point of purchase
Live
Sales & media data
MAG × Bright.Blue
Bright.BlueWhy now
Your customers are already
in the departure lounge.
There are 99 Bright.Blue machines across the Manchester Airport Group. That is a captive, high-intent audience — travellers with time to browse, trial and buy before they fly.
Premium airport footfall — passengers, not passers-by
Commerce and media on the same screen — every vend is measurable
Weeks to launch, not months — the platform is live today
Retail media
Product listing
Exclusive StoreFront
MAG × Bright.Blue
Choose your route
Three ways to extend your store
on the terminal floor.
Whether you want shelf space, screen presence, or a full brand-owned shop — start where you are and scale what works.
02
Advertise on the machine
Run retail media where the purchase happens — banners, category lead, checkout takeover and more. Closed-loop attribution on every vend.
- Packaged placements to buy
- Creative rotation & A/B testing
- Measured uplift, not modelled reach
03
Exclusive StoreFront
Dedicate a machine to your brand — your range, your creative, your digital connect. A second store on the concourse without building a shop.
- Brand-owned shopper journey
- Curated range & flagship launches
- Digital Product Connect to your site
MAG × Bright.Blue
Route 01 · Distribution
List your product in the machine.
The fastest way onto the terminal floor. We slot your SKU into the planogram, manage replenishment with the MAG supply chain, and report sales in real time.
Launch new SKUs
Test demand with travellers before you commit to full airport retail listings.
Support promotions
Price mechanics, multi-buy and seasonal packs — synced to what is on screen.
Build distribution
New-to-UK brands use the estate as a proof point for wider retail conversations.
Product listing
Bright.BlueRoute 02 · Retail media
Advertise your products on the machine.
Reach the right shoppers at the moment of decision. Media exposure and purchase on the same device — packaged placements with closed-loop reporting.
Home banner, category lead, product boost & more
Creative rotation and A/B testing mid-flight
Measured uplift at the till — not modelled reach
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Retail media · Example on-screen creative
Bright.BlueRoute 03 · Flagship
Exclusive StoreFront —
your store, on the concourse.
Take a Magnum-format machine and make it yours. Your branding wraps the experience. Your range fills the coils. Your campaign runs on every banner — with Digital Product Connect to your storefront URL.
Ideal for hero brands, travel exclusives and category flagships
MAG introduces the partner — Bright.Blue runs listing, media and reporting
Pilot one terminal, then replicate across Manchester, Stansted & East Midlands
Exclusive StoreFront · Magnum machine
Bright.Blue Connect
Plan, book and measure — all in one place.
The same retail media platform behind 800+ connected devices nationally. MAG partners get hands-on support — we build the campaign with you.
Why it works
- Reach — high-frequency airport visits
- Relevance — category placement at decision time
- Measurement — live reporting on every vend
- Sales impact — media and till on one device
Bright.Blue Connect
Bright.BlueCase study · Travel & fitness
Point-of-purchase trial at scale.
Natural energy across airports, rail and gyms. Trial, repeat and category share — measured live. The same connected playbook partners can run on the terminal floor.
+28%
Repeat rate
4.9×
ROAS
890K
Shoppers reached
68
Venues live
Measured at the till